Why this matters

Switching banks is one of the most impactful individual actions you can take against climate change. Consider this: Project Drawdown found that moving just US$8,000 from a "carbon-intensive" bank to a "climate-responsible" bank could achieve a larger annual emissions reduction than going vegan!

With the world's 60 largest banks being the biggest global fossil fuel investors (the UK high street banks all being amongst this number), they have an enormous impact on the climate. Unfortunately the majority of these institutions are making irresponsible investments that are putting our future in jeopardy. This is why a shift in the financial industry is so needed. 

Students are the most valuable customers in retail banking while also being the most climate conscious. By switching to climate-safe banks, students hold the power to change the market standard from investing against customer values to actively supporting them. 

Through this action young people finally receive the power and autonomy they deserve over their future. Yet, for many, switching banks feels overwhelming. People often stick with the same bank for an astonishing 17 years — that’s five years longer than the average marriage!

Lack of conversation, perceived complexity, or a belief that individual actions won't make a difference are often holding us back. This is where SWITCHED is designed to ignite change – by making the switch as simple and appealing as possible, while showing the potential to make a huge difference. 

According to the UK banking regulator, the Financial Conduct Authority, 65% of personal current account holders have been with their current provider for 10 years or more. We turn this challenge into our greatest opportunity. 

When the youth gets SWITCHED so does the standard.